About

Founder

I'm Zaid, a UX/UI Design, Product Engineering, and Web Accessibility consultant working under PANDAUX. I combine user research with hands-on development, and work with organisations who need digital products that are usable, accessible, and well-built. I'm based in Melbourne, and work with clients across Australia and New Zealand.

What I do

I cover research, design, and engineering myself — so projects stay coherent from discovery through to delivery, without handoffs between separate specialists.

• UX Research & UI Design — User interviews, usability testing, and interface design grounded in what I learn. I work to balance user needs with business objectives.
• Web & Mobile Development — Full-stack engineering using React, Next.js, TypeScript, and modern CMS platforms. I build applications that are fast, accessible, and straightforward to maintain.
• Interactive Displays & Visitor Experience — Physical-digital experiences for museums, visitor centres, and public spaces. Touchscreens, kiosks, and data visualisations that make information easier to engage with.
• SEO & Accessibility Audits — I audit digital products against WCAG standards and provide clear, actionable recommendations to improve reach and compliance.

My story

Born and raised in 🇮🇶 Iraq, I moved to 🇳🇿 New Zealand with my family to finish high school. Since then, I've pursued my passion for tech, graduating with a BSc in Computer Science and a BCA in E-Commerce.

I started my career in web development in 2005, working across agencies and in-house teams before setting out on my own.

I founded PANDAUX in 2015 in Wellington, New Zealand, on a simple premise: too many digital projects skip research and move straight to building. I set it up to make sure user needs are understood before solutions are designed.

Since then, I've worked with government departments, city councils, education providers, and financial services organisations — sectors where usability, accessibility, and reliability matter.

Evolution

After nearly a decade building the Wellington practice, I sought new challenges to expand my expertise:

• Mahuki Innovation Hub — Participated in the accelerator program at Te Papa (Museum of New Zealand).
• A new chapter — Relocated and relaunched PANDAUX from Melbourne, Australia.
• Grow & Go Masterclass — Selected for the intensive program sponsored by StartNorth × La Trobe University.

Today, I work with clients across Australia and New Zealand. My aim from day one has been to bridge the gap between human needs and technical implementation — delivering well-engineered, research-led digital experiences for government, education, and financial-sector clients, so every product is as inclusive and functional as it is technically sound.

My approach

Effective digital experiences should engage thinking, prompt meaningful action, and enable intuitive communication between people and systems. It's the lens I apply to every project.

Working with me

Partnering for impact. I believe truly great digital solutions only come from a shared understanding of the problem. That's why I work closely within your team rather than at arm's length — aligning research and engineering with your internal stakeholders to bridge the gap between human needs and technical delivery. This close, collaborative approach reduces risk, makes better use of budget, and delivers real value to your users.

Locally grounded. While I support clients further afield, I keep a strong footprint here at home, based out of two Melbourne locations so I'm reachable and able to meet face-to-face when it counts:

• Hub Southern Cross (Melbourne CBD)
  Hub Southern Cross, Level 2/696 Bourke St, Melbourne VIC 3000
• StartNorth (Broadmeadows)
  StartNorth, 12 Dimboola Rd, Broadmeadows VIC 3047

Ready to build something meaningful?

Whether you're a government body looking to improve digital accessibility, an education provider rewriting your user experience, or an enterprise scaling a complex platform — I'd love to help with your next challenge.

Let’s talk!