About

We combine user research with hands-on product engineering for organisations across Australia and New Zealand

Who we are

PANDAUX is a UX/UI Design, Product Engineering & Web Accessibility studio. that combines user research with hands-on development. We work with organisations who need digital products that are usable, accessible, and well-built. We're based in Melbourne, and work with clients across Australia and New Zealand.

What We Do

We cover research, design, and engineering — so projects stay coherent from discovery through to delivery.

  • UX Research & UI Design — User interviews, usability testing, and interface design grounded in what we learn. We work to balance user needs with business objectives.
  • Web & Mobile Development — Full-stack engineering using React, Next.js, TypeScript, and modern CMS platforms. We build applications that are fast, accessible, and straightforward to maintain.
  • Interactive Displays & Visitor Experience — Physical-digital experiences for museums, visitor centres, and public spaces. Touchscreens, kiosks, and data visualisations that make information easier to engage with.
  • SEO & Accessibility Audits — We audit digital products against WCAG standards and provide clear, actionable recommendations to improve reach and compliance.

Our Story

PANDAUX Wellington Office
2015 • PANDAUX Studio, Level 1/166 Featherston Street, Wellington (NZ)

PANDAUX was founded in 2015 in Wellington, New Zealand. The premise was simple: too many digital projects skip research and move straight to building. PANDAUX was set up to make sure user needs are understood before solutions are designed.

Since then, we've worked with government departments, city councils, education providers, and financial services organisations — sectors where usability, accessibility, and reliability matter.

Our Approach

Our approach is informed by a foundational principle in interactive design: Thought. Action. Interaction.

Effective digital experiences should engage thinking, prompt meaningful action, and enable intuitive communication between people and systems. It's the lens we apply to the work we do.

Our Founder

Zaid Al-Dabbagh
Zaid Al-Dabbagh • PANDAUX Founder & Principal Consultant

Zaid founded PANDAUX with a clear, unwavering mission: to ensure digital projects prioritise deep user research long before the first line of code is written.

The Journey

Zaid’s unique vision is shaped by a diverse background and a lifelong passion for technology. Born in Iraq and raised in New Zealand, he holds a BSc in Computer Science and a BCA in E-Commerce. He launched his career in web development back in 2005, which eventually led him to found PANDAUX—a digital agency specialising in UX/UI design, software engineering, and web accessibility.

Evolution & Innovation

Following nearly a decade of successful operations, Zaid sought new challenges to expand his expertise:

  • Mahuki Innovation Hub: Participated in the prestigious accelerator program at Te Papa (Museum of New Zealand).
  • A New Chapter: Relocated and relaunched PANDAUX from its new home in Melbourne, Australia.
  • Grow & Go Masterclass: Selected for the intensive program sponsored by StartNorth × La Trobe University.

PANDAUX Today

Today, PANDAUX serves clients across Australia and New Zealand. Zaid established the studio to bridge the gap between human needs and technical implementation. Under his leadership, the agency delivers well-engineered, research-led digital experiences for the government, education, and financial sectors—ensuring that every product is as inclusive and functional as it is technically sound.

Work with Us

Partnering for Impact

At PANDAUX, we believe that truly great digital solutions are only born when there is a profound, shared understanding of the problem.

To achieve this, we embed ourselves closely within your teams. By aligning our UX researchers and engineers with your internal stakeholders, we bridge the gap between human needs and technical implementation. This collaborative, deeply integrated approach ensures that every project we touch reduces risk, maximises budget efficiency, and delivers meaningful value to your users.

Agile, Accessible, and Locally Grounded

While we proudly support and scale digital products for our overseas clients, we maintain a strong, agile footprint right here at home. We operate out of two strategic innovation hubs in Victoria to ensure we are always accessible, reachable, and ready to collaborate face-to-face:

  • Hub Southern Cross (Melbourne CBD)
    Level 2/696 Bourke St, Melbourne VIC 3000
    Positioned in the heart of Melbourne’s business district, keeping us closely connected to our corporate, and enterprise partners.
  • StartNorth (Hume City Council)
    12 Dimboola Rd, Broadmeadows VIC 3047
    Based within the vibrant northern tech ecosystem, keeping us grounded in community-focused innovation and public sector collaboration.

Ready to build something meaningful?

Whether you are a government body looking to improve digital accessibility, an educational institution rewriting your user experience, or an enterprise scaling a complex platform—we’re ready to embed ourselves in your next challenge.

Let’s talk!

Collaborations

We deliver specialised services through direct client engagements and strategic agency collaborations. Our portfolio includes work for Government Departments, City Councils, and Financial Services, as well as white-label delivery for Digital Agencies and Consulting firms.

Greater Wellington Regional Council
GWRC Environmental Data Dashboard
Department of Internal Affairs
NZ Police
Ministry of Education
Kauwhata Reo
Ako Panuku
NZQA
NCEA
Haemata
Napier City Council
Ministry for Primary Industries
New Zealand Food Safety
Charities Services
AstonJames Consulting
Localist
StatsNZ
Clemenger BBDO
Satellite Media
Fairway Resolution
Financial Dispute Resolution Service
Haunt Digital
Future Ready X
Wellington Water
Regional Software Holdings
Iman Jasim Foundation
Al-Ameen Islamic Development New Zealand
Coburg Islamic Centre
We had a strong working relationship thanks to Zaid's professionalism, approachability, warmth and genuine passion for his craft... Zaid always brought a smile and was among the first to roll up his sleeves and get the job done.

Catherine EdwardsUser Experience Business Analyst

Ministry of Education