About

Founder & Director

I'm Zaid, a UX/UI designer, product engineer, and web accessibility consultant leading PANDAUX. I combine deep user research with hands-on full-stack development to help organisations build digital products that are intuitive, inclusive, and engineered to scale. Based in Melbourne, I partner with government agencies, education providers, and enterprise clients across Australia and New Zealand.

End-to-End Capabilities

By leading research, design, and front-end engineering under one roof, I eliminate the handoff friction, miscommunications, and budget bloat that often happen between separate agencies and dev shops.

• UX Research & UI Design — Grounded in user interviews, usability testing, and accessibility-first interface design to align user needs directly with business goals.
• Web & Mobile Engineering — Production-ready applications using React, Next.js, TypeScript, and modern headless CMS platforms. Built to be fast, WCAG-compliant, and easy for internal teams to maintain.
• Interactive Displays & Physical Tech — Spatial digital experiences for museums, visitor centres, and public institutions, including touchscreens, kiosks, and real-time data visualisations.
• Accessibility & WCAG Audits — Comprehensive audits against WCAG standards, paired with actionable remediation roadmaps to ensure legal compliance and digital equity.

My story

Born and raised in 🇮🇶 Iraq, I relocated to 🇳🇿 New Zealand with my family to finish high school. Driven by a passion for technology, I later graduated with a BSc in Computer Science and a BCA in E-Commerce.

I started my software career in 2005, working across agencies and enterprise teams before identifying a persistent flaw in traditional delivery models: too many teams skip critical research and jump straight into writing code.

In 2015, I founded PANDAUX in Wellington to solve that exact problem. My focus was simple—ensure user needs and accessibility standards guide technical decisions, not the other way around. Over the past decade, I’ve brought this methodology to government departments, city councils, universities, and financial services, where usability, compliance, and reliability are mandatory.

Studio Evolution

After nearly a decade building the Wellington practice, I sought new challenges to expand my expertise:

• Mahuki Innovation Hub — Selected for the prestigious incubator program at Te Papa (Museum of New Zealand), pushing boundaries in physical-digital design.
• Australian Expansion — Relocated headquarters to Melbourne, expanding services across both Australia and New Zealand.
• Grow & Go Masterclass — Accepted into the high-growth accelerator sponsored by StartNorth × La Trobe University.

Today, PANDAUX bridges the gap between human experience and technical execution—delivering research-led, WCAG-compliant digital systems that perform under enterprise demands.

Core Philosophy

Exceptional digital products should reduce friction, enable clear decision-making, and create meaningful connections between people and software. That is the baseline standard applied to every line of code and every layout at PANDAUX.

How We Work Together

Embedded Collaboration
Great solutions come from a shared understanding of the problem. Instead of working at arm’s length, I embed directly within your leadership and delivery teams—aligning research, strategy, and engineering to de-risk projects, optimize budgets, and speed up time-to-market.

Locally Grounded across AU & NZ
While supporting clients across both nations, I maintain active footprints across two Melbourne bases for seamless face-to-face workshops and strategic planning:

• Hub Southern Cross (Melbourne CBD)
  Hub Southern Cross, Level 2/696 Bourke St, Melbourne VIC 3000
• StartNorth (Broadmeadows)
  StartNorth, 12 Dimboola Rd, Broadmeadows VIC 3047

Ready to build an inclusive, research-backed product?

Whether you need to meet WCAG compliance, modernise a complex legacy platform, or design a new digital service from scratch—let’s discuss your upcoming initiatives.

Let’s talk!