Product
Customer Experience Platform
Tailor what visitors see based on who they are — not just what they bought.
Most websites treat every visitor the same. We change that. We set up a personalisation system inside your CMS where editors can serve different content variants to different audiences — by segment, behaviour, or buying intent — all without duplicating pages or rebuilding your site.
Who this is for
Marketing teams and content strategists who know their audiences are different — different industries, segments, intents, levels of buying readiness — and who are tired of serving everyone the same homepage.
In Plain Terms
Think of it as the difference between a self-serve aisle and a good shop assistant. One reads who's in front of them and adjusts. The other treats every customer the same. Personalisation, online.
The Problems
Sound familiar?
Problem
Our website treats every visitor identically
How we fix it
Personalisation rules let you serve different homepages, CTAs, and content variants based on audience segment, source, behaviour, or buying intent.
Problem
We segment in our analytics, but not in what we actually show
How we fix it
Connect audience definitions directly to content variants. The same data driving your reports drives what each visitor sees.
Problem
Enterprise personalisation suites are too expensive or too rigid
How we fix it
A composable approach delivers the same outcomes — without per-seat licensing, vendor lock-in, or implementation timelines measured in quarters.
Problem
Editors fear personalisation will break their content
How we fix it
Variants live alongside default content in the CMS. Editors see exactly what each audience sees, and there is always a safe default.
Problem
We don't know which audiences are worth personalising for
How we fix it
Stop guessing. We use your existing traffic data to identify high-value segments first, so you see ROI before you scale.
Problem
Generic content costs us conversions
How we fix it
Visitors are 80% more likely to buy when the experience feels personalised, and 74% get frustrated when content isn't relevant. Personalisation closes that gap directly.
What's Under The Hood
Features that
mean business
CMS-native personalisation
→ Editor-friendly content variants managed inside the CMS your team already uses
Audience segmentation framework
→ Define and target the segments that actually matter to your business
Behaviour and intent-based personalisation
→ Serve different content based on what visitors do, not just who they are
Geographic and source-based variants
→ Tailor content by region, traffic source, or campaign without duplicating pages
Returning vs. new visitor logic
→ Show first-time visitors a different message from returning customers
A/B test integration
→ Validate that personalisation is working — not just that it's running
Composable, vendor-agnostic architecture
→ Swap personalisation engines later without rebuilding your content model
Outcomes
What you can expect
Serve relevant content to every audience segment
Increase conversion rates on high-intent pages
Reduce bounce rates from mismatched messaging
Make returning visitors feel recognised
Run targeted campaigns without rebuilding pages
Move beyond one-size-fits-all marketing
Use Cases
When this
comes into play
Different content for different industries
Show a healthcare visitor industry-specific case studies, while a fintech visitor sees fintech ones — same site, different relevance.
New vs. returning visitor experiences
Welcome new visitors with a clear value prop; show returning customers their next logical step.
Campaign-specific landing experiences
Visitors arriving from a paid campaign see a continuous message; organic visitors see broader content. No duplicate landing pages.
Geographic personalisation
Tailor pricing, contact info, regulatory copy, or testimonials to the visitor location automatically.
Behaviour-driven nudges
Visitors who scroll deeply on pricing pages see a different CTA than browsers who bounce in 30 seconds.
Replacing a legacy personalisation suite
Get equivalent personalisation outcomes through a composable stack — without the contract, the per-seat fees, or the vendor lock-in.
SaaS
Show different features to trial users vs. power users.
B2B
Tailor the homepage hero image based on the visitor's industry (e.g., Healthcare vs. Finance).
Onboarding & Support
You're not on your own
Personalisation strategy workshop
We work with your team to identify the segments worth personalising for, based on the data you already have.
Personalisation engine setup
Personalisation tooling installed, configured, and integrated end-to-end with your existing content model.
Variant content modelling
We extend your CMS schemas to support content variants without disrupting your default content.
Audience definitions
Two or three foundational audience segments wired up and ready to use, with a clear path to add more.
Editor enablement
Workshops and documentation so your team understands how to create, preview, and ship personalised content confidently.
Measurement integration
Personalisation hooked into your analytics so you can prove which variants actually work — not just deploy them.
FAQs
Common questions
How is this different from an enterprise personalisation suite?
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Enterprise suites charge for the entire toolset and bind you to one vendor's roadmap. Audience Personalisation Platform takes a composable approach — personalisation lives inside the CMS your editors already know, you only pay for what you use, and you keep the freedom to evolve.
Do we need a separate personalisation platform on top of our CMS?
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No. Personalisation lives directly inside your CMS. Editors manage variants alongside default content, with no separate dashboard to learn or licence.
How many audience segments should we start with?
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Start small. We typically begin with two or three segments backed by real data — for example, returning customers, paid traffic, or a high-value industry. Adding more is easy once the foundation is in place.
What if our personalisation rules conflict?
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Personalisation rules are layered with priority and fallback logic. A visitor who matches multiple segments sees the highest-priority variant, with a safe default if no rules apply.
Will editors be able to manage this without our help?
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Yes. Once configured, variants are managed inside your CMS. We provide hands-on training and documentation so your team is confident from day one.
Pairs well with what?
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Site Analytics Platform. Personalisation is most effective when you can measure which variants are actually working — and our analytics product is designed to feed directly into your personalisation strategy.
Get Started
Ready to roll out Customer Experience Platform?
Tell us a bit about your situation and our team will get back to you to discuss the right tier and timeline for you.