Product
Site Analytics Platform
Know who's visiting, why they're leaving, and what to test next.
Most teams set up analytics, glance at it occasionally, and never act on the data. We build the full stack: traffic and visitor insight, real-user performance monitoring, behavioural recordings of what visitors actually do, custom event tracking on every key action, and experimentation infrastructure — so your team can act on what they learn, not just observe it.
Who this is for
Marketing, growth, and product teams who need real visibility into how their site performs — and who want to run experiments without buying into a heavyweight, all-in-one platform.
In Plain Terms
Think of it as a dashboard, microscope, and steering wheel for your website — see what visitors do, understand why they get stuck, and ship changes that move the numbers.
The Problems
Sound familiar?
Problem
We have analytics, but we're flying blind
How we fix it
Out-of-the-box analytics captures page views but misses the events that matter. We wire custom triggers to every high-value CTA, form, and conversion point so your data is decision-grade.
Problem
Analytics tells us what, but never why
How we fix it
Session replay, heatmaps, and frustration tracking show you the moments users get stuck or drop off — context numbers alone never give you.
Problem
A/B testing feels out of reach
How we fix it
Lightweight, CMS-integrated experimentation lets your team ship and measure tests without buying a separate enterprise platform.
Problem
Performance issues are invisible until customers complain
How we fix it
Real-user performance monitoring captures Core Web Vitals broken down by route, country, and element — so you spot regressions before they cost you traffic.
Problem
Conversion drop-offs are a black box
How we fix it
Event-level tracking ties drop-offs to specific buttons, forms, and steps — so you can fix the actual bottleneck, not the one you assumed.
What's Under The Hood
Features that
mean business
End-to-end traffic and visitor analytics
→ Industry-grade visibility into who visits, where they come from, and what they do
Privacy-friendly tracking
→ Modern analytics that respects user privacy and reduces consent friction
Real-user performance monitoring
→ Core Web Vitals from actual visitors, not lab tests
Behavioural insight tooling
→ Session replays, heatmaps, and frustration signals — see what users actually experience
Custom event tracking
→ Conversion data tied to specific buttons, forms, and user actions
A/B testing infrastructure
→ Statistically valid split-tests on the pages and CTAs that drive revenue
Composable, vendor-agnostic stack
→ Best-in-class tools at every layer — swap any one out without re-platforming
Outcomes
What you can expect
Understand who your visitors are and where they come from
See exactly where users get stuck or drop off
Tie conversion data to specific actions, not just page views
Run statistically valid A/B tests without enterprise tooling contracts
Spot performance regressions before they cost you traffic
Make decisions with data, not gut feel
Use Cases
When this
comes into play
Replacing a legacy all-in-one analytics platform
Get the same analytics and experimentation capabilities through a composable stack — without per-seat licensing or vendor lock-in.
Optimising a high-stakes conversion funnel
Identify drop-off points with session replay and heatmaps, then run controlled A/B tests on the moments that matter most.
Validating a redesign or campaign
Roll out a new design or campaign to a percentage of traffic and measure real-world impact before going site-wide.
Proving marketing ROI
Tie campaigns directly to conversions with event-level tracking — make every spend defensible.
Building a behaviour-informed product roadmap
Use real session data and frustration signals to prioritise what to fix or build next, based on what users actually struggle with.
E-Commerce
Identifying exactly where users drop off in a 4-step checkout.
Lead Gen
Tracking which blog posts actually result in 'Contact Us' clicks.
Onboarding & Support
You're not on your own
Analytics setup
Visitor analytics, traffic insight, and real-user performance monitoring configured and integrated end-to-end, with privacy-friendly defaults.
Behavioural tooling
Session replay, heatmaps, and frustration tracking installed and configured against your highest-value pages.
Custom event tracking
Event triggers wired to your high-value CTAs, forms, and conversion points so every key action is measurable.
A/B testing infrastructure
Experimentation tooling integrated with your CMS, ready for your team to define and ship tests.
Team enablement
Walkthrough sessions covering how to read the data, configure dashboards, and ship experiments confidently.
FAQs
Common questions
Will this work alongside our existing analytics setup?
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Yes. We audit what you have, fix gaps in event tracking and configuration, and layer on the missing pieces. You don't pay for work we don't need to do.
Is this Australian Privacy Act & GDPR privacy-compliant?
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Yes. We lead with privacy-friendly tooling and configurations. We can also wire in a consent management platform if your jurisdiction requires explicit opt-in.
Can our team run A/B tests without a developer?
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For most experiments, yes. The experimentation tooling we use has visual editors and CMS-driven workflows. Some tests still benefit from developer involvement, but day-to-day experimentation is in your team's hands.
How is this different from buying an all-in-one analytics platform?
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All-in-one platforms charge enterprise prices for features most teams never use, and your roadmap depends on a single vendor. Site Analytics Platform assembles best-in-class tools into a composable stack — you only pay for what you use, and you can swap any layer out without re-platforming.
What about personalisation?
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Site Analytics Platform handles visibility and experimentation. For tailoring content to different audience segments, see Audience Personalisation Platform — they pair naturally.
Get Started
Ready to roll out Site Analytics Platform?
Tell us a bit about your situation and our team will get back to you to discuss the right tier and timeline for you.