Product
SEO & AI Search Readiness
Rank in search, surface in the answers, and get cited by the AI people now ask.
Most SEO still optimises for a results page fewer people read to the end. We get you ready for how search works now — ranking organically, winning the answer boxes and AI Overviews, and being the source ChatGPT, Gemini, and Perplexity cite. It starts with a readiness assessment of where you stand, followed by the structured-data, content, and authority work to close the gap.
Features
Deliverables & Impact
AI Search Readiness Assessment
A clear baseline of how visible you are across Google and AI assistants before any work starts.
Technical SEO Foundations
Crawlability, site speed, and clean semantic HTML — the baseline everything else rests on.
Structured Data & Schema Markup
Machine-readable pages that crawlers and LLMs can cleanly parse, not just render.
Answer-Engine Optimisation (AEO)
Content shaped to win featured snippets, voice answers, and Google AI Overviews.
Generative-Engine Optimisation (GEO)
Pages structured to be quoted and recommended by ChatGPT, Gemini, Perplexity, and Claude.
Entity & Authority Building
Consistent, trustworthy brand signals across the web that make AI engines confident citing you.
Accessibility-Grade Content Structure
The same semantic, well-structured markup that makes a site accessible is what makes it legible to machines — we do both at once.
Use Cases
Technical Scenarios &
Implementations
Traffic falling as answers replace clicks
AI Overviews and answer boxes are intercepting your audience before they reach your site. We get you into the answer instead of losing to it.
Replacing a link-building SEO retainer
Your current agency reports on backlinks and little else. We shift the spend to technical foundations and AI visibility that actually compound.
Launching a new service or platform
A new offering nobody searches for yet. We build the entity, content, and structure so it is discoverable across both search and AI from day one.
Competitors keep getting cited by AI, you don’t
ChatGPT and Perplexity recommend rivals when your prospects ask questions. We find out why and close the citation gap.
Public-sector or education site that must be found
Councils, agencies, and providers whose audiences rely on finding accurate information fast. We make sure the right answer comes from you.
Proving the case for an AI-search budget
Leadership isn’t convinced AI search matters yet. The readiness assessment benchmarks where you stand, making the gap — and the opportunity — impossible to ignore.
Process
Delivery Roadmap
AI Search Readiness Assessment
A baseline read of how you rank and how the major LLMs describe and cite you today across ChatGPT, Gemini, Perplexity, and Claude, with gaps prioritised before ongoing work begins.
Technical & On-Page Audit
A comprehensive review of crawlability, structure, speed, metadata, and schema, with fixes prioritised. For a standalone technical read, see our Web Audit & Performance Report.
Keyword & Question Research
The searches and questions your audience actually uses, mapped across Google and the AI assistants they now ask.
Structured Data & Content Optimisation
Schema markup, semantic structure, and content reshaped both to rank in search and to be cleanly quoted by language models.
Ongoing Monitoring & Monthly Reporting
Rankings, answer-box and AI-Overview appearances, AI citations, and the conversions that follow — tracked each cycle and reported in plain language.
Handover & Guidance
Documentation and a walkthrough so your team understands what was changed and why, allowing you to hold the gains between cycles.
FAQs
Common Questions
Is SEO even worth it now that AI answers everything?
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More than ever — but on its own, it is no longer enough. SEO is the foundation AI visibility builds on; the pages AI engines cite are usually the ones already ranking well. We work both so you don’t win one and quietly lose the other.
Where do we start?
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With the AI Search Readiness Assessment — a baseline of how you rank and whether the major AI assistants cite you today. It shows exactly where the gaps are before you commit to ongoing work, ensuring the programme targets what actually moves the needle.
Can you guarantee a #1 ranking or that ChatGPT will recommend us?
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No, and we would be wary of anyone who does. Rankings and AI citations are earned, not ours to promise. We commit to the work that moves the odds and put the evidence in front of you every month.
What’s the difference between SEO, AEO, and GEO?
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SEO gets you ranking in classic search; AEO gets you into direct answers, snippets, and AI Overviews; GEO gets you cited and recommended inside AI assistants like ChatGPT and Gemini. They share the same foundations, which is why we run them as a single cohesive programme.
Will this work with our existing CMS and site?
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Yes. We work with what you have — WordPress, Drupal, SilverStripe, Sanity, or a custom build — and the structured-data and content work fits into your existing publishing process rather than replacing it.
How does this fit with paid search?
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Organic and AI visibility build presence that lasts; Google Ads buys you the top of the page today. They work best together — see Google Ads Management, which we often run alongside this to cover both the earned and paid sides of search.
Get Started
Ready to get started with SEO & AI Search Readiness?
Or contact us directly with more details.