Product

Usability Testing

See exactly where real users struggle with your product — before your customers do.

Most teams settle design debates by opinion — or ship and read the analytics afterwards, when it’s expensive to change. We do it earlier: we put real users in front of real tasks, on your product or a prototype, and watch exactly where they hesitate, misread, or fail. You get a ranked list of what’s actually breaking the experience, with the evidence behind each fix.

usability testing

Use Cases

Technical Scenarios &Implementations

01

Validating a design before launch

A release or major feature is imminent. We test it against real tasks so you ship knowing it works, rather than discovering the problems through support tickets.

02

Choosing between competing designs

Two directions, no agreement. We test both with real users and let task success and comprehension break the tie objectively.

03

Diagnosing a known drop-off or abandonment

Your analytics flag a step where people leave. We watch users reach that exact point and surface what’s actually stopping them.

04

Testing a prototype before you build it

Before committing engineering time, we validate the concept at low fidelity — so you build the version that already proved itself.

05

Benchmarking against a previous version or a competitor

We measure task success and effort against a baseline, giving you an objective read on whether a change is genuinely an improvement.

FAQs

Common Questions

How many users do we actually need?

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Fewer than most people expect. A small group per audience — often around five — surfaces the large majority of usability issues, because the same problems recur quickly. It’s diagnostic discovery, not a statistically powered study, so depth beats large numbers.

Can we test a prototype, or does it have to be built first?

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A prototype is ideal. Testing a clickable design before you build is where usability testing pays off most — you catch the expensive problems while they’re still cheap to change. We test at whatever fidelity you have.

Moderated or unmoderated — which should we run?

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It depends on the question. Moderated sessions let us probe the “why” in real time and suit complex or novel flows; unmoderated is faster and cheaper for clear, well-defined tasks at scale. We’ll recommend the mix that fits.

Can our team run this themselves afterwards?

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Yes — that’s the intent. The handover includes the task scripts, the approach, and how we rank findings, so your team can run lighter rounds in-house. We hand the method over rather than create a dependency.

How is this different from contextual enquiry?

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Different question. Usability testing checks whether people can use a design you already have; contextual enquiry discovers the real tasks and context before there’s a design to test. They pair naturally — enquiry shapes what to build, testing validates how well it works. See Contextual Enquiry.

Get Started

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